Featured Partnerships and Opportunities
First TVO-commissioned Drama Series a Unique Opportunity
On June 9th, TVO launches its first commissioned dramatic series - Hard Rock Medical
Set in Northern Ontario, the Hard Rock Medical offers a bold new way for audiences to gain insight into the unique challenges of delivering healthcare in Northern Ontario.
Featuring some of Canada’s finest talent, the series showcases the beauty of the region while inviting us to share in the daily lives of a diverse group of interns who are navigating their way through a four-year adventure in the most offbeat medical school in the world.
Their mentor, a mercurial and innovative Dean of Medicine, exposes them into unusual situations that will challenge and define them.
Bringing people together from far and wide, Hard Rock U becomes a vibrant microcosm deep in the Canadian Shield.
Sponsorship with TVO not only puts your brand in front of a prime audience – it can effectively integrate with your organization’s corporate social responsibility initiatives. It is a way to demonstrate your commitment to community, to civic engagement and to our future generations.
Manulife Financial 'Gets Involved' by Sponsoring TVO's Volunteerism Initiative
Manulife Financial is the sponsor of TVO's Get Involved initiative celebrating volunteerism and the value of engaging in your community. In the two-year deal Manulife Financial will be supporting a series of documentary short films produced by q media solutions that motivate people to effect positive change, and an interactive online hub at Getinvolved.ca that connects people with volunteer opportunities.
The documentaries, which air in primetime as interstitials on TVO and are available at Getinvolved.ca, profile people from 7-70 who are making a difference in their schools, in their community and through their work. The portraits give people hope for the future, inspire them to get involved and demonstrate the value of an active, engaged citizenry and volunteerism.
"With this partnership we have an opportunity to share the important message of volunteerism," says Nicole Boivin, Chief Branding and Communications Officer, Manulife Financial. "We are proud to be supporting this motivational documentary series and hope that it will inspire more individuals to get involved and invest time in their communities."
Some of the people profiled in Get Involved include: Blake Goldring, a CEO who has created a social safety net for soldiers on active duty; Seana O'Neill, a former film producer turned cancer support agent; and Amanda Belzowski, a 10‐year‐old lemonade stand titan who has raised over $100,000 for a cause dear to her heart.
While the Get Involved profiles will inspire us, Getinvolved.ca, the online complement to the series, will transform that inspiration into action. With the support of TVO, Volunteer Canada and Manulife Financial, Getinvolved.ca has created a powerful matching tool that pairs individuals with charities, non‐profits and NGOs whose goals they share.
"TVO is delighted to have the generous financial support of Manulife Financial," says TVO's Chief Executive Officer Lisa de Wilde. "This sponsorship represents the type of important revenue sources that are crucial to TVO's sustainability. Manulife's commitment to building a culture of volunteerism aligns perfectly with TVO's vision to empower Ontarians to be engaged citizens."
Institute of Chartered Accountants of Ontario Renews Sponsorship
For the fifth consecutive year the Institute of Chartered Accountants of Ontario (ICAO) will sponsor TVO’s flagship current affairs program The Agenda with Steve Paikin.
"We are very pleased to confirm our continued financial support of The Agenda with Steve Paikin," said Rod Barr, FCA, the Institute’s President and CEO. "The program consistently delivers thought-provoking and intelligent discussion on important issues that shape our province. Every weeknight, The Agenda attracts a highly influential audience of policy-makers and opinion leaders. We’re delighted to be associated with it."
The Agenda with Steve Paikin is the gold standard for in-depth analysis and thoughtful debate, providing an Ontario perspective of the critical issues that shape the province. The seventh season of The Agenda with Steve Paikin airs commercial-free weeknights at 8 pm and on a variety of digital platforms including online, on YouTube, via The Agenda app for mobile devices, and as a podcast on iTunes. The Agenda with Steve Paikin also invites viewers to join the conversation on its blogs, on Facebook and on Twitter.
TVO is not fully funded by the province. The financial support the organization receives from donors and corporate sponsors is critical to building a sustainable financial model and keeping TVO on air and online.
"We’re delighted to have the generous financial support of the ICAO for the fifth consecutive year," says TVO’s Chief Executive Officer Lisa de Wilde. "The sponsorship underlines the unique value The Agenda with Steve Paikin brings to the media landscape and the many ways it empowers Ontarians to be engaged citizens."
TD Bank Group – Supporting Literacy at TVO for over 10 years
From literacy to numeracy – the generous sponsorship of TD Bank Group helps us to deliver more content to more of Ontario’s kids through more media than ever before.
TD’s sponsorship has supported the development on-air programs like Carney the Counting Cat and Tumbletown Tales.
Their support has also helped to create online and mobile games and apps to help bring learning onto new platforms for the 21st century. In our communities across Ontario, TD has sponsored Gisele’s Big Back Yard Library Tour and the Reading Rangers.
Thank you, TD Bank Group for your investment in Ontario’s future generations.
Sandra Bellisario email@example.com 416-484-2766